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i'm an ex-neuroscientist as well as ex-top management consultant, with a particular focus on consumer marketing. my fundamental interest always lies around human perception, how we feel and capture the world. i like photo and any beautiful words that captured some aspects of truth. i am currently living in tokyo working as a strategic planning guy for an IT/media company. i used to live in connecticut to do my ph.d. and postdoctoral work at yale. i am married, with a daughter. hope i can find some good resonance at tumblr.

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デザインとはカタチや色だけではない。モノのデザインとは、モノを取り囲む状況における意味の表現なのだ。モノを使う状況設定ロジックが合意されていないと、デザインの良し悪しは判定しづらい。
— 世界各地で何が売れるか、“目的地”を示す「地図」が必要だ：日経ビジネスオンライン